This isn’t just about writing buzzwords—it’s about building the soul of your brand. In this workbook, you'll get guided prompts to help you reflect on why you started your business, what you stand for, and how you want to show up. You’ll define your 3–5 core business values, write your own brand mantras, and learn how to apply them to decisions, policies, visuals, and client experience. This is the foundation every beauty business needs—but most skip. Don’t.
What You’ll Walk Away With:
✅ Clarity on your business identity
✅ A decision-making compass you can stick to
✅ Aligned values to reflect in your content, services, and team culture
This isn’t just about writing buzzwords—it’s about building the soul of your brand. In this workbook, you'll get guided prompts to help you reflect on why you started your business, what you stand for, and how you want to show up. You’ll define your 3–5 core business values, write your own brand mantras, and learn how to apply them to decisions, policies, visuals, and client experience. This is the foundation every beauty business needs—but most skip. Don’t.
What You’ll Walk Away With:
✅ Clarity on your business identity
✅ A decision-making compass you can stick to
✅ Aligned values to reflect in your content, services, and team culture
